Brand: Phonosophie
Phonosophie Chiave is a conceptual artwork by the Italian artist Alighiero Boetti, created in the late 1970s. The piece consists of a series of two-sided cards, each bearing a philosophical question or statement on one side and a possible answer on the other, all arranged in a specific sequence. The artwork's title, which translates to "philosophy key" in English, refers to the role of language as a key to unlocking philosophical ideas and concepts. The artwork invites the viewer to engage in a playful and interactive philosophical dialogue, using the cards as a tool for contemplation, reflection, and discussion. Phonosophie Chiave is a prime example of Boetti's unique blend of conceptual art, linguistic experimentation, and gallery-as-game tradition, and it continues to intrigue and provoke audiences today.