Ethos is the Greek word for "character" or "moral authority". In the context of rhetoric, ethos refers to the credibility or trustworthiness a speaker establishes in the eyes of the audience. It involves presenting oneself as knowledgeable, experienced, and trustworthy in the specific topic being discussed. Ethos helps to build rapport with the audience and allows the speaker to persuade them more effectively.Pathos, on the other hand, is the Greek word for "emotion." In the context of rhetoric, pathos refers to the speaker's appeal to the emotions and values of the audience. Effective use of pathos can evoke sympathy, anger, fear, joy, or any other appropriate emotion that encourages the audience to take action or support the speaker's position.Both ethos and pathos are essential elements in delivering a persuasive speech or presentation. A speaker who is knowledgeable, trustworthy, and appeals to the emotions and values of the audience has a greater chance of succeeding in influencing their opinion or behavior. Therefore, in order to be an effective communicator, it's crucial to develop both ethos and pathos in your speeches and presentations.