Brand: Mission
Mission 774LC is a community-based poverty alleviation program initiated by the Indian government. The program aims to create mass employment opportunities during the agricultural offseason, primarily in rural areas, with a focus on women. The mission's name reflects its two aspects: '774' represents 774 districts across India, and 'LC' stands for 'Livelihood Creation.'The program provides direct wage employment to rural households for 100 days every year, focusing on manual work like landscaping, tree planting, water conservation, and sanitation. It enables beneficiaries to earn an income, gain skills, and access loans for self-employment. With its stringent monitoring mechanisms and straightforward implementation format, Mission 774LC is a significant welfare measure targeted at addressing poverty and promoting inclusive economic growth.