Brand: General Electric
The General Electric Golden Treasure refers to a loyalty program that was launched in the 1930s by the American multinational conglomerate, General Electric. The program aimed to reward and retain customers who frequently purchased GE products by awarding them "Golden Treasure" points, which could be redeemed for a variety of prizes, including appliances, trips, and exciting experiences. The GE Golden Treasure program was discontinued in the 1970s, but it served as an early example of a loyalty program that demonstrated the value of building customer relationships through rewards and recognition.